Questioning your motivation to shop? Prepare for the dopamine dressing detox

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'I want to be wearing 80 per cent of my wardrobe, 80 per cent of the time. So, I will be buying less.”

A well-dressed resistance is forming to the relentless fashion calendar and its overwhelming number of seasons, which can make your latest purchase feel dated the moment you cut off the price tag.Pushed by an economic tightening of Balenciaga belts, the pendulum is finally swinging back from the more-is-more dopamine dressing approach that followed the COVID-19 lockdowns. An increasing interest in mindful shopping is contributing to 15.

“There’s no such thing as an old season or a new season,” Hewitt says. “We should just be adding pieces to our wardrobes over time.”“At Maggie Marilyn we recently brought back a collection from our archive, which clearly shows that designs from three or four years ago can still be worn today. And the customers are responding.”

 

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