and working to"reignite product and brand." Co-CEO Joey Zwillinger also said some of the company's marketing veered too far away from what Allbirds consumers want, including marketing for the Flyer, above, which focused on its technical performance attributes. As part of the reorganization plan, Zwillinger said the company was considering adding more wholesale partners. By then, the company's wholesale partners included Nordstrom, REI, Scheels, and Dick's.
The SuperLight, the latest shoe from Allbirds, doesn't have a Strobel board, which makes the shoe lighter and more comfortable.
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