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Shopify App Store is maturing and competition is growing

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Shopify's ecosystem is about to face a major test: Large partners like Klaviyo are eying an IPO, while smaller startups may struggle to compete

"While we are in a great place from a revenue growth and cash on hand standpoint, we will want to make sure the market conditions are favorable and we are doing what is best for our employees and investors," Amit Jhawar, the CEO of Attentive, told Insider.Reuters reported

Ben Parr, the president and a cofounder of the personalized-marketing startup Octane AI, said a Klaviyo IPO would be a bellwether for the entire Shopify ecosystem.

 

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