Taylor Swift & Beyoncé: 'Funflation' is in full force, Bank of America says

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Forget about inflation. 'Funflation' has been the theme this summer. In a new note, Bank of America lays out the pillars behind whats driving this economic force: A shift towards services spending, a healthier pricing power, a positive supply and demand trends, live events as a disruption-proof business, and sponsorship and advent experiential marketing. All of these are backed by a new wave of digital influence and yearning for live experiences that come out of pandemic era lockdowns. Yahoo Finance Live discusses the note and the shift in spending.

Forget about inflation."Funflation" has been the theme this summer. In a new note, Bank of America lays out the pillars behind whats driving this economic force: A shift towards services spending, a healthier pricing power, a positive supply and demand trends, live events as a disruption-proof business, and sponsorship and advent experiential marketing. All of these are backed by a new wave of digital influence and yearning for live experiences that come out of pandemic era lockdowns.

Not only that, the company plans on doubling its hybrid F-150 sales to about 20%, according to Ford Vice President Andrew Frick. Frick says customers "don't want a compromised hybrid. They want the power. They want the torque..and they want the fuel economy as well that goes with it." Yahoo Finance's Senior Auto Reporter Pras Subramanian also discusses the F-150 Lightning and the ongoing negotiations between Ford and the UAW.

 

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