River Island group takes control of Mint Velvet in £100m deal

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Lewis Trust Group says investment reflects its high confidence in fashion brand

The family behind the River Island clothing chain has taken control of Mint Velvet, the fashion label founded by three former Principles executives, in a deal understood to value the company in excess of £100m.

 

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I love Mint Velvet and I used to love Principles. Why the brands I like always end up going under?

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