KAARST, Germany - IKEA wants to roll out furniture rental to all its main markets in a bid to appeal to its increasingly environmentally conscious and transient customers.
It is also motivated by environmentalism, with IKEA surveys showing that 90 percent of its customers are ready to change their behavior, even if most don’t know how to do that. Rental meets IKEA’s three main strategic objectives: being more affordable, more convenient and looking after planet, said IKEA finance chief Juvencio Maeztu, noting that young people increasingly expect to rent anything from music to cars.
IKEA, which had global sales of 39 billion euros last year, will test a range of subscription-based leasing offers in all 30 of its markets by 2020 so products are reused as often as possible before being recycled.It had already committed to make all its products from renewable and recycled materials by 2030 and also to design all its products to be reused, repaired and recycled. In 2018 it handled 1 million orders for spare parts to repair products.
First they'll have to make it strong enough so that it doesn't fall apart after 2 years.
💺New Product: Hyresmarknadsgräva
Does that mean you'd not only have to assemble it but also have to disassemble it to return it?
Another harbinger of the End Times...