Taylor Swift Era’s tour multi-million pound boost to UK economy – and why the West Midlands is missing out
And the West Midlands is missing out financially from not having a show of its own. Swift's UK tour is predicted to provide a £997 million boost to the country's economy. Almost 1.2 million fans will spend an average of £848 on tickets, travel, accommodation, outfits and other costs to see the pop superstar at one of the 15 UK tour dates – more than 12 times the average cost of a night out, according to the Barclays Swiftonomics report.Eras tour tickets sparked a 15.
Cities keen to cash in on the tour will roll out the red carpet for her arrival, with special artworks being installed in Liverpool in celebration of her shows. Dubbed the Taylor Town Trail, it will feature 11 art installations which are inspired by the studio albums from her back catalogue, including a huge butterfly installation, a regal throne and themed murals.
The appetite for the tour has not been dimmed by the fact it is currently available to view on streaming service Disney+. She has cut songs from the previous set list, including fan favourite Long Live, and added a string of tracks from the new record, including But Daddy I Love Him, Down Bad, Fortnight, The Smallest Man Who Ever Lived and I Can Do It With A Broken Heart, which are widely interpreted to be about her rumoured romance with The 1975 frontman Matty Healy.
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