Low-hanging fruits in Bosnia

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Bosnia offers excellent opportunities to outward-looking Malaysian companies and entrepreneurs who are willing to venture into new untapped markets.

Malaysia was a member of the Global Entrepreneurs Network when it started in 2009 but left a couple of years later due to some issues. The entrepreneur development ministry decided to set up GEN Malaysia and re-joined GEN Global late last year. The Global Entrepreneur Ministerial Summit in Bahrain was the first such event attended by a Malaysian minister for a number of years.

Start-ups in Malaysia could attract cross-border venture capitals, working on close technical and commercial collaboration with other member countries, something which Malaysia has not managed to capitalise on until now. Sarajevo, a rustic heritage city, has a lot to offer in terms of tourism including historical and cultural tours.

Airlines and airport development are next as Bosnia has yet to set up its own airlines. These could be based in Sarajevo. There is also a real opportunity to build a new port for Bosnia at Neum, the only coastal section of Bosnia that has direct access to the Adriatic Sea.

 

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