There’s nothing worse than realising you’ve forgotten a beloved friend or family member’s birthday and it being too late to get them any kind of meaningful gift. But it’s even worse when you’re the person that’s been forgotten about. When that happened to Aussie graduate Zoe Seymour, 27, one year, it led her to thinking: How can I prevent this from happening ever again? Her gifting business - Zo Personalised - was the result of these thoughts.
“I remember when we launched, we sold out really quickly, and then we had 900 per cent growth each year for the first three years,” Zoe said. She now employs her mum within the business and describes her as her “best friend and number one supporter”. When it comes to the best-selling pieces on the Zo Personalised website, there are many, alongside thousands of glowing reviews from people who love her products.
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